Quick Summary
Nexora Marketing Solutions is seeking a Marketing Automation Specialist to manage, optimize, and scale automated marketing campaigns that improve efficiency and drive measurable results. This role combines technical expertise with creative problem-solving, offering freshers and early-career professionals an opportunity to build strong foundations in marketing technology.
Project Category or Industry
Digital Marketing and Marketing Technology
Type
Full-time, ongoing employment
Experience Level
Entry to mid-level candidates are welcome, with strong opportunities for freshers who demonstrate curiosity, adaptability, and foundational knowledge of marketing tools.
Duration
This is a long-term role designed to support the company’s continued growth and expanding client portfolio.
Location
Hybrid role based in Austin, USA, with flexibility for remote work. Collaboration during Central Time business hours is expected.
Salary or Budget
Annual salary between $56,000 and $70,000, depending on experience and qualifications.
Payment Mode
Monthly salary with direct deposit.
Hiring Company Name
Nexora Marketing Solutions
Required Skills or Tools
Candidates should demonstrate knowledge of marketing automation platforms such as HubSpot, Marketo, or Pardot. Familiarity with CRM systems, lead scoring, email workflows, and data segmentation is highly desirable. Strong analytical ability and attention to detail are essential.
Project Description
The Marketing Automation Specialist will play a central role in implementing and refining marketing workflows to streamline lead generation, nurturing, and conversion processes. The position exists to improve the efficiency and impact of client campaigns while maintaining consistent brand communication.
Core Responsibilities and Expected Deliverables
Responsibilities include setting up automated workflows, managing campaign integrations with CRM systems, monitoring performance metrics, and producing reports that highlight ROI. Deliverables include optimized workflows, weekly campaign dashboards, and improved engagement rates across automated channels.
Required Experience and Preferred Qualifications
A bachelor’s degree in marketing, business, or communications is preferred. While prior experience in marketing automation is valued, the role is open to freshers with strong technical aptitude and willingness to learn. Certifications in platforms like HubSpot, Marketo, or Salesforce Marketing Cloud are an advantage.
Tools or Platforms to Be Used
HubSpot, Marketo, Pardot, Salesforce CRM, Google Analytics, and collaboration platforms such as Slack and Asana.
Language Requirement
English fluency is required for internal collaboration and campaign creation.
Communication Style
The team communicates via Slack for daily updates, Zoom for meetings, and email for formal client reporting.
Time Commitment or Working Window
The position requires 35 to 40 hours per week, with flexibility, provided candidates can align part of their schedule with Central Time hours.
Payment Terms
Fixed monthly salary with additional quarterly performance incentives.
Evaluation Criteria
Applicants will be evaluated on their ability to configure and manage marketing automation workflows, analytical skills, and communication abilities. A short technical assessment may be included in the hiring process.
Other Requirements
A confidentiality agreement is required, and candidates must have reliable internet connectivity for remote collaboration.
About the Company
Nexora Marketing Solutions is a marketing technology agency headquartered in Austin, Texas. The company helps clients implement cutting-edge automation systems that improve lead generation, customer engagement, and conversion outcomes. Serving clients across industries including software, healthcare, and retail, Nexora is dedicated to combining creativity with technology to deliver measurable business results.
For more information, visit www.nexoramarketing.com or contact [email protected].